Turn and face the strange.. ch-ch-ch-changes
Well, I've been hinting at it for weeks, and the time has finally arrived for me to introduce you to the all new Lauren Wright Weddings! I have invested a lot of time, thought and energy in this project over the last few months as I worked with the Luxecetera team, and I could not be more excited about what we've created. When I graduated in May, I knew it was time to get to work refining my brand. I knew two things absolutely: 1) I am a wedding photographer, so I want my brand to be associated with all things wedding, and 2) I wanted my brand to be an accurate reflection of myself and my work. I am so excited to share this amazing new website with all of you. Please explore, check everything out, and then come back here and let me know what you think!
I want to make sure I give appropriate thanks where thanks is due. First and foremost, thanks to Ashley as Luxecetera for all of the time and hard work she's put into this project. She really is amazing, and I can't recommend her highly enough. Second, I'd like to thank the guys over at Flosites (and Lurie, specifically) for bringing the website to life. Without them, this would all just be a layered Photoshop document. And finally, I'd like to thank the AMAZINGLY talented Jamie Delaine for taking the photos in this post and on my new "About" page. I had so much fun wandering around her hometown with her. Jamie, you're amazing and I love ya, girl!
Also, I wanted to share a few of the lessons that I've learned throughout the design process:
- Hire someone you trust, and then trust them. If you hire the right person, they will be able to help you navigate the ocean of ideas and possibilities in the design realm while helping you avoid fads and trends that will look dated in a few months. I hired Ashley at Luxecetera because I have loved her work for a long time, and I knew I could trust her instincts and talents. She helped me refine the direction of my brand and then put together a collection of design elements that helped communicate my vision. She's amazing to work with, and I highly recommend her to any of you who are serious about having a cohesive brand & identity. Also, the whole Luxecetera team does an amazing job of educating their clients. If you have any interest in design, you need to check out their blog.
- Be patient. Great work takes time. I got my place on Ashley's waiting list in April, we began the design process in May, put together a logo throughout the month of June and put together my custom website and blog in July. It has taken 4 and a half months for everything to come together, but it was WELL WORTH the wait!
- Take the time to figure out who you are as a business person, as an artist and as an individual. If you can't communicate these things to your designer, he or she may be able to create a logo for you, but it won't mean anything to you and you'll get sick of it pretty quickly. Determining your direction is arguably the most important part of the design process, and you need to invest yourself in it.
So, like I said before, take some time to look around, then come back and let me know what you think!